To investigate whether CEOs of California environmental organizations
were personally committed to their organizations' missions as demonstrated by (1) past
and present activities in their personal lives that indicated personal values similar to those
espoused by the organization and (2) their intent to stay with their organization.
California environmental organizations were chosen from the
National Environmental Directory Project's Harbinger File, a database maintained by
Global Action Information Network, and stratified by budget size. Of the 300
organizations sampled, with 163 returning surveys (response rate = 54%); however, the
usable sample size was 133 (44% response rate).
"People who feel that the organization's values are important and
share them as their own are more likely to work for their organization and the
environmental movement for a long period of time. Stronger values congruence, in fact,
explained 27.9 percent of the variance of the 'intent to stay' question" (p. 92). "Lower
ratings on 'intent to stay' were associated with CEOs who report very actively making
donations to their organizations and encouraging their peers to contribute and volunteer,
than for CEOs who engaged in fewer of these behaviors" (p. 92). No generalizations
could be made about the impact of organizational size and the amount of CEO behavior
that indicates values congruence. The higher a CEOs values congruence score, the more
important the organization's environmental mission was in the CEO's decision to accept
his/her current position. However, the opposite finding was indicated with regard to
"environmental commitment" activities of CEOs. High values congruence CEOs also
rated more highly on mission-oriented skills (e.g., knowledge of environmental issues).