Leadership Challenge

This Is What It Means
to Lead

The Five Practices of Exemplary Leadership® Model

Leadership is not about personality; it’s about behavior—an observable set of skills and abilities. When the co-authors of The Leadership Challenge, Jim Kouzes and Barry Posner, first set out to discover what effective leaders do when they’re at their personal best, they collected thousands of stories from ordinary people—the moments they recalled when asked to think of a peak leadership experience. Despite differences in culture, gender, age, and other variables, these “personal best” stories revealed similar patterns of behavior. The authors discovered that when leaders experience their personal best, they display five core practices: they Model the Way, Inspire a Shared Vision, Challenge the Process, Enable Others to Act, and Encourage the Heart. Jim and Barry called these behaviors The Five Practices of Exemplary Leadership®. Together, these practices provide the basis for The Leadership Challenge®.


The Leadership Challenge

Model the Way

Leaders establish principles concerning the way people (constituents, peers, colleagues, and customers alike) should be treated and the way they should pursue goals. Leaders create standards of excellence and set an example for others to follow. They put up signposts when people feel unsure of where to go or how to get there. Leaders create opportunities for victory.

Learn More


The Leadership Challenge

Inspire a Shared Vision

Leaders passionately believe they can make a difference. They envision the future and create an ideal and unique image of what the organization can become. Through their magnetism and persuasion, leaders enlist others in their dreams. They breathe life into their visions and get people to see exciting possibilities for the future.

Learn More


The Leadership Challenge

Challenge the Process

Leaders search for opportunities to change the status quo. They look for innovative ways to improve the organization. In doing so, they experiment and take risks. Since complex change threatens to overwhelm people and stifle action, leaders set interim goals so that people can achieve small wins as they work toward larger objectives. Effective leaders unravel bureaucracy when it impedes action. And, because leaders know that taking risks involves mistakes and failures, they accept occasional disappointments as opportunities to learn.

Learn More


The Leadership Challenge

Enable Others to Act

Leaders foster collaboration and build spirited teams. They actively involve others. Leaders understand that mutual respect sustains extraordinary efforts. They strive to create an atmosphere of trust and human dignity. They strengthen others, making each person feel capable and powerful.

Learn More


The Leadership Challenge

Encourage the Heart

Accomplishing extraordinary things in organizations is hard work. To keep hope and determination alive, leaders recognize the contributions that individuals make. In every winning team, the members need to share in the rewards of their efforts, so leaders celebrate accomplishments. They make people feel like heroes.

Learn More


Three decades after Jim and Barry conducted their initial research, The Five Practices of Exemplary Leadership model continues to prove its effectiveness as a clear, evidence-based path to achieving the extraordinary—for individuals, teams, organizations, students, educators, and communities. It turns the abstract concept of leadership into easy-to-grasp practices and behaviors that can be taught and learned by anyone willing to step up and accept the challenge to lead. The LPI®: Leadership Practices Inventory®—one of the most widely used leadership assessments in the world—provides feedback that leaders can use to adopt and strengthen leadership behaviors. Ongoing studies consistently confirm that The Five Practices and the LPI assessment positively relate to both the effectiveness of leaders and the level of commitment, engagement, and satisfaction of those they lead.

Contact Us

Connect with us

Contact Us
Subscribe to our Newsletter

Join Our Newsletter for the Latest Insights

Subscribe