Abstract Lynn Metcalf, Neill, Simon, Dobson and Davis The Impact of Peer Mentoring on Marketing Content Mastery

The Impact of Peer Mentoring on Marketing Content Mastery

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TITLE The Impact of Peer Mentoring on Marketing Content Mastery
 
RESEARCHER Lynn E. Metcalf, Stern Neill, Lisa R. Simon, Sharon Dobson, and Brennan Davis
Marketing Education Review, 2016
Vol 26 (2)

OBJECTIVE
The purpose of this research was to investigate how the leadership development of peer mentors will affect content mastery by students.

METHODOLOGY

KEY FINDINGS

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